225 Day
What is 225 Day?
A day to celebrate what makes BTR better.
A decades-old tradition held every February 25th, 225 Day is a region-wide celebration of the people, places and culture that make the Baton Rouge area special.
Inspired by our 225 area code, it's a chance to show your BTR pride, share what you love about our region, and celebrate how you make it better.
Community Examples
See how BTR celebrates.
There's no one way to celebrate 225 Day. Share your story, surprise your team, create something special for your customers, or bring a little more BTR pride into what you already do.
See how local organizations have made 225 Day their own.
Social Media + Branded Giveaway
Woman's Hospital
Birthdays are better in BTR.
Woman's Hospital celebrated babies born on 225 Day with Better in BTR beanies and shared the moment on social media.
Product Promotion
The Dairy Store
Ice cream is Better in BTR.
The Dairy Store at the LSU Ag Center whipped up a special ice cream flavor for customers on 225 Day: Rollin' on the River Cinnamon Roll Sundae! They added two scoops of Better in BTR branding onto its promotion for 225 Day and satisfied sweet teeth all over campus.
Landmark Signage + Brand Personality
Zippy's Burritos
Small businesses are better in BTR.
Zippy's used their famous signage to bring a little more BTR pride to everyone's 225 Day.
More ways BTR made it better.
Swag
Give people something to remember.
Celebrate 225 Day with Better in BTR-branded swag.
From sweet treats and stickers to custom apparel and giveaways, a little BTR pride can go a long way.
Use the Better in BTR brand to create something that feels right for your organization and your audience. Check out some examples from the community below.
Host a 225 Day Event
Bring 225 Day to life.
Make 225 Day an experience your people can be part of.
Host your own celebration or bring Better in BTR into an event you already have planned with branded signage, photo ops, giveaways, and interactive experiences.
Need a starting point?
Host a team lunch featuring local favorites.
Create a “How do you make life better in BTR?” photo wall.
Give away Better in BTR swag or locally made treats.
Invite your team to share their favorite BTR places.
Add Better in BTR signage or a photo op to an existing event.
Spotlight the people in your organization who make BTR better.
Show us how you make BTR better.
Celebrating 225 Day? We want to see it.
Share your photos and videos and show us how you make it better in BTR.
Social Templates
Share what makes BTR better.
Show your BTR pride with a post celebrating the people, places, and moments that make our region better.
Choose a ready-to-use Canva template, add your story, and make it yours.
Need help with the caption?
Join the conversation.
Use #225Day and #BetterInBTR and tag @BetterInBTR so we can see—and share—how you celebrate.