Share what makes BTR better.
Explore ready-to-use templates, videos and creative resources designed to help you bring Better in BTR into your marketing—and make the message your own.
See what makes BTR better.
The Better in BTR manifesto is a celebration of the people, places and possibilities that make our region unlike anywhere else.
Watch it. Share it. Use it to help tell the Baton Rouge story.
Great for: Presentations, conferences, recruiting talent, onboarding new employees, community events, social media, and anywhere you're sharing the Baton Rouge story.
Bring your organization into the Better in BTR story with a custom manifesto video featuring your own photos and videos.
Celebrate your people, your culture and how you make it better in BTR.
Social Templates
Start with a template then make it yours.
Ready to share what makes life better in BTR? Choose a template based on the story you want to tell, then customize the message, photos and colors for your brand.
Templates open in Canva, where you can edit your content and download your finished post.
No design experience needed. Just pick your starting point and make it better.
Share What Makes BTR Better
Great for: Local favorites, community pride, company culture, and everyday BTR moments.
Spotlight Your People
Great for: Employee spotlights, new hires, team features, and local changemakers.
Tell Your BTR Story
Great for: Testimonials, personal stories, recruitment, and community storytelling.
Celebrate Your Wins
Great for: Anniversaries, awards, company news, and celebrations.
Rep Your Industry
Great for: Industry pride, workforce stories, recruiting, and economic impact.
Celebrate 225 Day
Great for: 225 Day celebrations, company posts, community pride, and event promotion.